This article will be published before - 1.09.2026
The 40–60 · 5K palette.
A monochrome-plus-one-accent system, tuned for editorial calm and a single confident accent. Same identity as your original — the tonal gaps are filled so every surface, border and accent has room to work.
Core palette
Six roles. Ink and white anchor the system; two cool neutrals build surfaces; cyan carries the accent in three strengths.
The 60 · 30 · 10 balance
Premium comes from proportion. White dominates, neutrals do the structural work, and the accent stays rare — that rarity is what makes cyan feel intentional.
Roughly: 60% white surface · 30% neutrals (light + platinum + ink text) · under 10% cyan. If cyan starts feeling common, pull it back.
Approved pairings
Three safe backgrounds and the text + button treatment for each.
Cyan #1DACD6 on white does not pass text contrast at body sizes — it's a fill/large-display colour, not a text colour. For cyan-coloured words on a light background, use Accent deep #0B5F74 instead. Full-strength cyan is fine for large headings, backgrounds, borders and icons.
Typeface — PP Neue Montreal
One family, two weights doing all the work. Tabular figures on for aligned distances and paces.
This article will be published before - 1.09.2026
The 40–60 · 5K palette.
A monochrome-plus-one-accent system, tuned for editorial calm and a single confident accent. Same identity as your original — the tonal gaps are filled so every surface, border and accent has room to work.
Core palette
Six roles. Ink and white anchor the system; two cool neutrals build surfaces; cyan carries the accent in three strengths.
The 60 · 30 · 10 balance
Premium comes from proportion. White dominates, neutrals do the structural work, and the accent stays rare — that rarity is what makes cyan feel intentional.
Roughly: 60% white surface · 30% neutrals (light + platinum + ink text) · under 10% cyan. If cyan starts feeling common, pull it back.
Approved pairings
Three safe backgrounds and the text + button treatment for each.
Cyan #1DACD6 on white does not pass text contrast at body sizes — it's a fill/large-display colour, not a text colour. For cyan-coloured words on a light background, use Accent deep #0B5F74 instead. Full-strength cyan is fine for large headings, backgrounds, borders and icons.
Typeface — PP Neue Montreal
One family, two weights doing all the work. Tabular figures on for aligned distances and paces.
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